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A Design + Development Studio
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Dexter Southfield’s New Logo

Our friends at Dexter Southfield inquired about having us design an official seal for the school. After various meetings with stakeholders and the board of directors, we embarked on a more ambitious task. In the end, a new school logo and set of brand standards is what our official seal project morphed into.

Sometimes the biggest projects sneak up on you once all the research is complete.

 We took their existing logotype, adding some minor refinements, and set out to create an icon that would become the signifier of the school.

We took their existing logotype, adding some minor refinements, and set out to create an icon that would become the signifier of the school.

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 We also created various arrangements of the logotype and icon to accommodate apparel, small promotional items, and of course social media.

We also created various arrangements of the logotype and icon to accommodate apparel, small promotional items, and of course social media.

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 The new logo being applied to the main field was a pretty exciting thing to see.

The new logo being applied to the main field was a pretty exciting thing to see.

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